It doesnt have the ‘magic’ of the gorilla one,
Reminds me of micro-machines for some reason.?
Very good directing though.

Posted by smcc on 29/03/08, 4:43 pm

Technically, this is rather marvellous. Well-written, stunning direction, looks stunning.

From the point-of-view of the punter, this is not going to go down anywhere near as well as the Gorilla - it just doesn’t have the personality.

Ad-land’ll laud it, punters’ll pan it.

Posted by James Gordon-MacIntosh on 29/03/08, 6:13 pm

Is it luggage distribution at Heathrow T5?

Posted by John Otter on 29/03/08, 6:32 pm

Not getting it.

You’d think with all the eighties trends buzzing around they would play up the old retro cool.

http://www.youtube.com/watch?v=XYLXe3LH33M
http://www.youtube.com/watch?v=qEyvNlU4fms
http://www.youtube.com/watch?v=o4UfiSGV0Hc

Posted by Chris on 29/03/08, 8:00 pm

Beat me to it John Otter!

Posted by Dan Gresly on 29/03/08, 11:21 pm

Great.

Has all the elements of Gorilla to be consistent, but a nice fresh take.

Love it.

Posted by Jameo on 30/03/08, 12:43 am

It makes me want to drive and buy Cadbury. I guess it’s the whole reason for doing a commercial. Right?
brokenglish.blogspot.com

Posted by Brokenglish.blogspot.com on 30/03/08, 3:58 am

magic gorillas. hmmm

Posted by poetryman69 on 30/03/08, 5:53 pm

Possibly even worse than the Gorilla advert. Clips were easily distinguished from separate takes, and various scenes were all too obviously models - namely the very final shot.

It seemed amateurish and without purpose.

Posted by Craig Knott on 30/03/08, 8:16 pm

Doesn’t have the out-and-out weirdness of the gorilla ad?

Racing airport vehicles? It still put the same smile on my face though…

Posted by Andey on 31/03/08, 8:25 am

leaves me cold and not craving chocolate.

Posted by Chris on 31/03/08, 8:53 am

Prefer to to the gorilla ad because its less smug, could have done without the matrix effect though… I mean thats used to flog fish fingers these days.

Posted by anonymous on 31/03/08, 11:44 am

Is it just me that thinks it’s poorly edited? I was a bit worried about this when the Guardian Media article about it said they were still deciding what song to use with it a few weeks back. But the direction could have created a bit more tension and energy.

I like the design of the vehicles, the colour palette, etc but it’s just not a whole lot of fun? Like the Pixar film Cars. Fish, humans, rats, etc are fun. Mechanical machines aren’t…

Posted by Sean Thomas on 31/03/08, 11:53 am

Having only launched on Saturday, the blogosphere is already filled with “not as good as Gorilla” type comments. Fair point perhaps. But must the ad industry have the same debate every time an agency does a cracking ad. I can assure you most consumers are not wasting their time with this debate, and are simply smiling at the charm of this ad. There’s already two appreciation groups set up on Facebook.

It’s been very amusing to see the reactions round the office to this today - what started with confused expressions and furrowing brows, has now changed to smiles all around. Is this not the same reaction we got from Gorilla?

Posted by Nicola on 31/03/08, 5:08 pm

Why another matrix reference? Just why? Such as shame.

Posted by Graeme Stepehenson on 31/03/08, 8:40 pm

I really like it, and I hope that Cadbury’s have the guts to continue with this ‘irrelevant, unrelated, but fun’ campaign of advertising.

Though ‘Don’t Stop Me Know’ was a bit of an obvious choice for the music, not as much of a guilty pleasure as Phil was. Should have gone for some classic Boston instead…

Posted by Ed Wright on 01/04/08, 10:17 am

I think the success of the Gorilla ad was a combination of many things – the throwback soundtrack and the magical special effects blended to create an intriguing piece, unrelated to anything milky or choclatly. It was a complete departure for Cadburys and from the eye’s of a consumer it was fresh and exciting. I can understand why Fallon and Cadburys have tried to replicate this formular, but wish they had’nt; despite the cool look of the ad it’s not as great the second time round.

Posted by alexparrott on 01/04/08, 2:39 pm

Nicola,
who said they weren’t started by Fallon or client’s PR agency?

Posted by Andrew on 03/04/08, 11:06 am

I saw the ad again this morning before work (thank god for 8.30 Frasier!) and that’s not really a Matrix reference, just some general slo-mo air action.

It’s more Dukes of Hazzard really…

Posted by Ed Wright on 04/04/08, 11:31 am

Looks great, but I think the toy cars as real cars thing has been done one too many times.

Posted by Suki on 04/04/08, 4:59 pm

Why does everyone have to pick fault with things…..? The advert is visually stunning, excellent (though irrelevant) subject, flawless filming and overall a very unique concept. You cant really compare it to the Gorilla ad, the only thing the two have in common is the irrelevance factor. I think it’s awesome that a company takes such a huge chance and invest such a huge ammount of money just to sell us some bloody chocolate. Compare this to some of the absolute diatribe that you will pay to go and watch at a cinema….! I say damn good job cadburys / fallon !

Posted by Beemerbloke on 04/04/08, 10:53 pm

Its a piss-take of The new Terminal 5 - its genius

Posted by gaz on 05/04/08, 2:51 am

I love it - it just makes me smile, and there aren’t many ads that you can say that about at the moment.

Posted by GreyKitten on 05/04/08, 8:57 pm

I’ve been a victim of T5 and I feel there will be a big backlash to trying to sell chocolate over the back of the total disregard for passenger luggage. Are they totally daft?

Posted by Perty Bento on 09/04/08, 11:09 am

zzzzzzzzzzzzzzzzzzzzzzz…

Posted by blindlight on 09/04/08, 3:41 pm

I wonder if Gerry Anderson had something to do with this?.. everything looks very plastic and new to me.
Lol

Posted by Rene Dwight on 19/04/08, 4:38 pm

Anyone seen the trailers for the Warchowski brother’s latest offering, Speed Racer? There’s a certain aesthetic quality they both share. To borrow from above, ‘plastic and new’.

Posted by Marcus Taylor on 21/04/08, 2:19 pm

I know little about the finer points of advertising, but I love this avert. I think it is whacky and fun. It makes my heart smile.

As a school teacher I play ths to my pupils at morning registration and they love it too.

Posted by brian taylor on 27/04/08, 8:12 am

Absolutely love this advert. The best I have seen in years.

Better than the Gorilla, by miles.

Brilliant, makes me smile every time!

Posted by Lou on 01/05/08, 4:47 pm

I don’t get it. Is it literally supposed to be the same ‘uplifting’ theme as the gorilla ad. That was good because it had a massive element of surprise which made it funny and the entertainment was reinforced by the emotion of the ‘animal’. But this… I was looking for an inside joke or hidden meaning. But I am beginning to think it’s just….toy cars. Thats uplifting now is it?

Posted by Lou on 04/05/08, 9:42 pm