Nice work
BP ad from Ogilvy London
Here is a selection of some of the wonderful work that we’ve been sent at Creative Review recently, for your Friday pleasure. First up is a new poster campaign from Ogilvy London for BP. With its retro styling, the ads continue the brand’s attempt to be seen as the friendly and caring face of the international oil market.
Leo Burnett’s Oxfam Campaign. Creatives: Jonathan Burley & Jim Bolton. Director: Jon Greenhalgh. Production company: Vital at Weilands
Continuing the loving feel is Leo Burnett’s Christmas campaign for Oxfam, which sends up the trend of earnest celebrities pleading for our attention/money in charity ads. Here Helen Mirren, Helena Bonham-Carter, Rob Bryant and Will Young all implore that we no longer spend money on “rubbish presents” and instead donate the money to Oxfam. The straight-faced satire is slightly wrecked by the inclusion of an actorly giggle by Bonham-Carter at the end, but we’ll forgive Burnetts that.
Poster from Leo Burnett’s Oxfam campaign. Creatives: Rob Tenconi & Mark Franklin. Photographer: Rankin
Momorobo’s adidas installation
Next up is an installation from Singapore art and design company Momorobo for the launch of the adidas Materials of the World collection at its Pacific Plaza, Singapore, store. According to Momorobo, the installation depicts “a part-reality and part-fantasy world; with each continent made up of different patterns and materials reflecting its own traditions. The chaotic aesthetic of this world is bounded together by threads running through each country’s unique traditional patterns that have been collectively sourced for the new adidas collection.”
Detail of Momorobo’s adidas installation
Sea of Glasses for D&A opticians
DLKW & Partners‘ Sea of Glasses spot for D&A is refreshingly witty for an opticians commercial, and features beautiful animation from Brand New School.
Mitsubishi Motors poster by Clemenger BBDO/Proximity, Sydney. Creatives: Adrian McNamara, Jon Darren. Photography: David Knight
Clemenger BBDO/Proximity, Sydney’s poster for Mitsubishi Motors is simple but effective.
Oasis commercial, DraftFCB Paris, Creative: Eric Lavennac, Director: Jean Lecointre. Production company: Mr Hyde
Next is a decidedly surreal turn for Oasis soft drinks from DraftFCB Paris. The animated spot, directed by Jean Lecointre, sees a pineapple and an orange locked in deadly, if cheerful, combat.
Vodafone Cartwheel, Agency: BBH, Creative: Nick Gill, Director: Ringan Ledwidge, Production company: Rattling Stick
Finally, Ringan Ledwidge directs this latest for Vodafone for BBH, which demonstrates the somewhat depressing fact that we no longer need waste time travelling, queuing or simply daydreaming, as we can now be online all the time with Vodafone mobile internet. We recommend that this weekend you ignore Vodafone’s suggestion though and instead switch off your mobile internet set and (as they said when I was a child) go and do something less boring instead.
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why oh why oh why though did they choose to include will young in the oxfam ad? It could have been really good (and you’re right about the helena giggle at the end too).
for shame, a good idea ruined by bad casting.
Jess
17/Nov/07, 8:38 pm