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Ooh, Zoetropes

• Posted by Patrick, 28 November 2008, 12:11
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Sheesh, Zoetropes eh, you wait for ages to see one then two come along at once. While Fallon is reportedly basing its next Sony Bravia spot around a real-life zoetrope built in an Italian square, Poke has created this virtual version for Topshop…

The Topshop work ties in with the store’s Christmas campaign which is based around a fairy tale written by Lulu magazine’s Charlotte Sanders. Poke has extended it online by creating a rather charming zoetrope-based game: the user spins the zoetrope around as fast as they can in order to win prizes.

So, zoeteropes. Big new trend for ‘09. You heard it here first…

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