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The Mean Streets of Camberwick Green

Patrick 24/01/07, 12:13

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The return of Life on Mars, the BBC1 series in which a detective wakes up to find himself back in the 70s, is being trailed with a nice campaign from Red Bee Media.

A viral (above) exposes the dark underbelly of legendary kids’ show, Camberwick Green as a puppet version of hard-nosed DI Gene Hunt is seen beating up a “nonce”.

In broadcast trails for the series, Red Bee have revived the 70s BBC logo (shown below) while a direct mail piece (cover shown) spoofs a 1973 police training manual, as wriiten by the aforementioned Hunt.

Creative director: Ruth Shabi. Writers: Amanda Kirke and Jim Dezeote. Art director: Lee Healy. Directors: Sarah O’Gorman and Joe Lee.

LoM trail

LoM book

LoM viral

Posted in Advertising Graphic Design TV

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