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The Mighty…errr…Puffs?

Gavin 11/03/08, 13:14

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Spotted this ad on the telly-box last night. The Sugar Puffs Honey Monster is back and stars in a new ad (created by agency Bray Leino) - in which he is seen making up a whacky rhyme (about eating Sugar Puffs) with some actor who seems to be in every other TV ad at the moment…

However, fans of cult comedy show, The Mighty Boosh, will recognise immediately that the vocal moves being busted by HM and his annoyingly advert-involved friend is undeniably of the “crimping” variety – crimping, being the vocal speciality of Boosh characters Howard Moon and Vince Noir (created and played by Julian Barratt and Noel Fielding). And, as any self-respecting Boosh fan will know, this isn’t the first time Moon and Noir’s style has been cramped by a copy-cat crimping duo…


Sugar Puffs ad credits:

Agency: Bray Leino
Copywriter: Henry Challender
Art director: Rob Archer
Production Company: Another Film Company
Director: Nick Jones

Posted in Advertising Commercials TV

Comments(10 comments)

oh how my blood boiled the first time i saw this… the cheek!!

“No. This my friend is Jazz Funk. - The cerebral musicality of Jazz mixed with the visceral groove of funk. “

Posted by andy stewart on 11/03/08, 1:24 pm

There’s taking inspiration and there’s just copying. I saw this Salca ad http://www.youtube.com/watch?v=Gq3F39h-xd8 (it’s pesto) and it’s so horribly copied from this Youtube work of genius http://www.youtube.com/watch?v=JzqumbhfxRo

Please try harder in future ad men.

Posted by Dan Northcote-Smith on 11/03/08, 3:43 pm

Oh dear god the sugar puffs ad should be banned *comment edited by moderator*

Posted by Harlequin on 11/03/08, 4:08 pm

The clips dan posted both remind me of what is surely the source of inspiration for the quality cut-up drums link…

the original audio/visual masters Hexstatic.
http://www.youtube.com/watch?v=3jRJZWHyqy4

Posted by Andy de Vries on 11/03/08, 5:11 pm

That is truly painful. Student-centric advertising at its very worst.

Posted by AAA on 11/03/08, 6:21 pm

Compare:

Teletext Advert-
http://uk.youtube.com/watch?v=02a3Oivka4Y

Youtube original material-
http://uk.youtube.com/watch?v=33ESMilyErE

There’s also an overdubbed version from which the teletext ad has stolen lines from almost word for word.

This is really awful. I hope someone kicks up a fuss over this.

Posted by Dave on 12/03/08, 12:50 pm

I agree with Dan Northcote-Smith.

That is just completely copied from the Boosh, and its such a bad copy at that.

Posted by Matthew on 12/03/08, 5:30 pm

Did they really think no-one would notice?!

Posted by churchy on 13/03/08, 11:33 am

Shocking! Think of your own ideas Bray Leino!

Posted by Pip on 14/03/08, 5:22 pm

I know advertising’s been ‘ripping off’ stuff for years and years, so nothing new there. But this, at the end of the day, is just a bit, er rubbish isn’t it? It’s just taking something that is genuinely good right out of its context and shoe-horning it into an ad, where it is meaningless and pointless. Lazy. Lazy. Lazy.

Posted by Mr B on 14/03/08, 5:24 pm

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