Wolff & Olins: the reunion, 3 of 4

Creative Review

Wolff and Olins on why the work of some modern-day branding consultants is "despicable" and why brand valuation is "entirely bogus"

Oh Dear!

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In September this year, Michael Wolff and Wally Olins were reunited on stage for the first time since going their separate ways in the 80s. In a session at the Kyoorius Designyatra conference in Mumbai, which was chaired by Creative Review's editor Patrick Burgoyne, the pair talked about working together, splitting up, what they achieved and what they think of the branding world today.

We have four exclusive extracts of the talk here on CRTV, provided by Kyoorius Designyatra. This is the third of those four.

See Patrick's full report on chairing the four-day Designyatra conference over on the CR Blog.

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