It’s become a bit of thing for airlines to create quirky in-flight videos. This latest example, a very watchable 80s themed film, comes from Delta.
The film is the latest in a series of experiments with in-flight films from Delta (the airline created a holiday-themed one last Christmas, for example), but this new piece is the brand’s most charming attempt so far. Other airlines that are being similiarly playful include Air New Zealand, which has led the way in this arena, creating ambitious in-flight films including one themed around The Hobbit and another featuring the All Blacks, and Virgin America, which created a high-octane, Glee-style film that aired last November.
The new Delta film, created by Wieden + Kennedy New York, sees the essential information delivered in traditional style by an air hostess stood in the aisle of the plane. When the camera cuts away to the passengers, however, things take an unexpected turn, as we discover that everyone flying that day is an 80s throwback.
Leg warmers, a Rubik’s Cube, and lots of big, big hair all make an appearance, alongside cameos from 80s TV and movie stars, including Alf, shown in the still above. All these clever touches keep you watching over the five-minute-plus film, which of course is the elusive goal of the in-flight safety video. It could be argued that the references might be lost on younger audiences, but we presume Delta’s target audience are those that will get the joke.
Agency: Wieden + Kennedy New York
ECDs: Scott Vitrone, Ian Reichenthal
Creative directors: Sean McLaughlin, John Parker
Creatives: Greg Rutter, Alan Buchanan
Production company: Arts & Sciences
Directors: Matt Aselton, Azazel Jacobs