Droga5’s Puma projection and more nice work

Puma Lift commercial, agency: Droga5, production company: MJZ, director: Rupert Sanders
It’s Friday so it must be time for another round-up of the nice work that has passed through CR Towers this week. First up is a new ad for Puma from Droga5 in New York, which uses projections to show a couple’s journey through life.


Puma Lift commercial, agency: Droga5, production company: MJZ, director: Rupert Sanders

It’s Friday so it must be time for another round-up of the nice work that has passed through CR Towers this week. First up is a new ad for Puma from Droga5 in New York, which uses projections to show a couple’s journey through life.


Sagami Original ad, agency: GT Tokyo, production company: Rock & Roll Japan, director: Kan Eguchi

GT Tokyo has created this unusual ad for condom brand Sagami Original, which emphasises that a little bit of distance in love is no bad thing.


Ambient ad for Virgin Trains, agency: MCBD/Elvis

This ambient ad has been created by MCBD/Elvis for Virgin Trains and is currently up at Liverpool Lime Street Station. The screen displays comments about passers-by in real time, complete with an arrow pointing at them, just to make sure you know who’s being discussed. The statements all emphasise Virgin Trains’ service, but at times they also seem to verge on bullying…


Comcast Singalong ad, agency: Goodby, Silverstein & Partners, production company: Nexus Productions, directors: Smith & Foulkes

Directing team Smith & Foulkes has created this beautifully animated spot for Comcast, which comes complete with a catchy soundtrack.


Aygo – Staircase from Rokkit on Vimeo.

Finally, Zeitguised’s latest spots for Toyota’s Aygo are rather fine. One is shown above, the other two can be viewed on Vimeo here and here.

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