What Is There in the Darkroom?
The interactive ad movie "What Is There in the Darkroom?" for FIAP (the International Federation of Photographic Art) promotion.
The original movie http://vimeo.com/fiaprussia/darkroom
The presentation http://vimeo.com/40398430
Audience: Professional photographers and amateurs, the owners of cameras with manual settings.
Challenge: Many camera owners take their shots using automatic settings and can’t see the reason of using manual ones.
Solution: The International Federation of Photographic Art with the help of the interactive movie involves a spectator-photographer in intriguing process and... the reason is now obvious! Taking shots using automatic settings a person sees the noise but using manual settings he sees the story in art-shots.
Advertising Agency: mfive creative group
Creative Director/Copywriter: Marina Majorova
Director/Art Director: Maksim Buchenkov
Production company: mfive
Client: FIAP Russia