Feed

The Ampersand Hotel

Uploaded by:Pavlunka
Country:United Kingdom
Website:http://www.goosebumpsbranding.com

Originally built in 1888, the all-new Ampersand Hotel will open its doors to the public in July 2012, in time for The London 2012 Olympic Games. The new 111 bedroom destination is just seconds away from South Kensington tube station, on Harrington Road.

The new hotel identity was created by London-based brand consultancy Goosebumps with a design aesthetic inspired by the surrounding and iconic cultural district of South Kensington developed during Queen Victoria’s reign. Aimed at sophisticated business and leisure travellers looking for more character and personality from their stay, the hotel was named The Ampersand Hotel precisely because it connects its guests to the very best of the hotel’s locale.

The two-year project saw Goosebumps create the brand identity and name for the hotel working alongside architects Dexter Moren Associates to weave charm and intelligence across the hotel’s look and feel. The beautiful “ampersand” icon can be found subtly dotted throughout the hotel and enhances the ‘connections’ concept highlighted across the room fittings, signage and catering. For instance, the mini bar shelves for soft and alcoholic drinks will be labelled “saints & sinners”, and guests will be able to shelter under pink and black umbrellas with a “raining cats & dogs” pairing.

www.ampersandhotel.com

0 Comments

Tell us what you think

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

NULL