The Ampersand Hotel
Originally built in 1888, the all-new Ampersand Hotel will open its doors to the public in July 2012, in time for The London 2012 Olympic Games. The new 111 bedroom destination is just seconds away from South Kensington tube station, on Harrington Road.
The new hotel identity was created by London-based brand consultancy Goosebumps with a design aesthetic inspired by the surrounding and iconic cultural district of South Kensington developed during Queen Victoria’s reign. Aimed at sophisticated business and leisure travellers looking for more character and personality from their stay, the hotel was named The Ampersand Hotel precisely because it connects its guests to the very best of the hotel’s locale.
The two-year project saw Goosebumps create the brand identity and name for the hotel working alongside architects Dexter Moren Associates to weave charm and intelligence across the hotel’s look and feel. The beautiful “ampersand” icon can be found subtly dotted throughout the hotel and enhances the ‘connections’ concept highlighted across the room fittings, signage and catering. For instance, the mini bar shelves for soft and alcoholic drinks will be labelled “saints & sinners”, and guests will be able to shelter under pink and black umbrellas with a “raining cats & dogs” pairing.