Blow Up Magazine
Sydney photographic collective Pool are the only Australian photography representatives to feature in-book at D&AD 2012 in the Photography for Design category with their self-promo publication Blow Up, in Photography for Design.
Blow Up is the first collective publication by Pool. Taking the form of a 51cm x 66cm magazine, each of the five artists at Pool (Sean Izzard, Simon Harsent, Danny Eastwood, Christopher Ireland and Ingvar Kenne) developed a new series of images specifically for this project and the associated exhibition and launch at Fleet Steps in the Royal Botanic Garden's.
The Blow Up concept was based around capturing the collective ethos of Pool. Designed by branding and design agency Maud in collaboration with the members of Pool, this single continuous work is unique in that it can be separated into five individual elements, each printed on a different stock and each representing an artist within the group.
A limited edition publication of 400 copies, Blow Up is available to purchase online.