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Exposure's Save the Children campaign hits Bristol Balloon Fiesta

Uploaded by:jo sensini
Country:United Kingdom
Website:http://www.exposure.net/

Integrated agency Exposure created a stunning festival initiative for Save the Children that is touring UK festivals this summer. The ‘Make your Mark’ campaign urges governments to keep their promise set out in UN Millenniumm Development Goal 4 to cut child mortality by two thirds by 2015. It asks festival-goers to leave their thumbprints as a show of support. The campaign recently made its mark at the Bristol Balloon Fiesta in August.

Credit: Nick Rundall

Exposure's Make Your Mark tent

Exposure took a nine-metre high, five-metre-wide lantern-style tent to the V Festival, Bestival and the Bristol Balloon Fiesta this summer

Festival goers are all fingers and thumbs for Save the ChildrenFestival goers were encouraged to place their thumbs into drums of coloured ink to 'make their mark'
Two 12-metre-long rolling canvases were erected in the installationA blue print encourage governments to act on clean water; yellow for food; red for healthcare and purple for natural disasters
The Make Your Mark tent and balloons light up the Bristol night skyExposure created the campaign’s thumbprint identity as well as the concept for and delivery of the colourful festival installation
The Make Your Mark tent stands illuminated against fireworks The campaign intended to collect 100,000 thumbprints over the summer
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