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All Together Now

Uploaded by:	ktbryan
Country:	United States
Website:	http://www.coleweber.com/

“All Together Now” was created to communicate the basic Olympic values of respect, excellence and friendship. This proved challenging at times because some of these values tend to work against each other, like competition and friendship. That's where the idea of a gigantic tug of war came about. It appears these characters are fighting against each other; only later the viewer realizes they are coming together in a unified effort.

Credits:
Agency: Cole & Weber United
Executive Creative Director: Todd Grant
Art Director: Scott Fero
Copywriters: Jake Baas and Greg Lane
Executive Producer/Broadcast Producer: Pete Anderson

Production Company: Nexus Productions
Director: Fx & Mat
Executive Producers: Charlotte Bavasso and Christopher O’Reilly
Head of Production: Julia Parfitt
Producer: Christine Ponzevera
Project Lead: David Fleet
Animation: Nexus Productions
Compositing: Nexus Productions
Sound Design: Wave, London
Sound Designer: Stuart Welch
Music: Brains and Hunch
Producer: Tonic/Susan Stone

http://www.youtube.com/watch?v=MJ1IFrYA4Oo

3 Comments

Great animation and idea.
David
2009-08-28 15:27:35

Yeah OK - so a little like this ad from Heineken http://www.youtube.com/watch?v=G4haE19p6Dg and this one for Telstra Clear http://www.youtube.com/watch?v=ym221Emrrks *meh*
The Doctor
2009-08-28 15:32:20

Amazing artwork, Amazing illustration, Amazing animation.
Most Interesting Ideas
2009-08-28 17:16:28

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