Occupy Wall Street Rebranding
For our thesis project for the Masters in Branding at The School of Visual Arts we chose to rebrand the movement Occupy Wall Street.
One of the biggest problems we identified with Occupy Wall Street was lack of leadership. It led to the inability to make sound decisions, lack of a clear path to the way forward and varied agendas of the millions who joined.
The way forward lay in positioning Occupy Wall Street as a credible source that exposes greed and corruption, opposes economic injustice and empowers the 99% to take action for real change.
Thesis Project for the Masters in Branding at The School of Visual Arts
Head of Program: Debbie Millman
Thesis Advisor: Scott Lerman
Design: AJ Mekky and Alejandro Largo
Strategy: Arunima Agarwal, James Cesario, AJ Mekky and Alejandro Largo