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1 tsp Sunlight

Uploaded by:	peyipeyi
Country:	Indonesia
Website:

This is a Sunlight Dishwashing Liquid print campaign in Indonesia.
There are 3 series for this campaign; Appetizer, Main Course, and Dessert.

We just want to communicate a simple thing, that it's only take 1 tsp of Sunlight to wash a lot of dishes.
We put the ads in cooking magazine where moms usually look up for recipes.
We want the ads to not look like ads, so we executed them as close as possible to the recipe pages.
That's why we don't even put the logo on them, Sunlight is very popular and it's the number 1 Dishwashing Liquid brand in Indonesia.

Credits

Brand: Sunlight Dishwashing Liquid
Client: Unilever Indonesia
Advertising Agency: Lowe Jakarta Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Ferly Novriadi
Senior Art Director: Syarif Hidayat
Senior Copywriter: Bondan Esp
Photographer: Artli Ali
Retoucher: Rudy Harianto

Appetizer

1 tsp of Sunlight for 50-55 servings of Steamed Eggroll

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