There's Something Irresistible in the Air

Uploaded by:Irresistible Films
Country:United Kingdom

One of the most important elements in creating the perfect Christmas atmosphere is fragrance. As leaders in air care, Air Wick understand that fragrance is important throughout the year, but especially over the holiday season, as millions of homes use it to create a festive ambiance, and one that is truly reflective of the essence of Christmas.

In preparation of the approaching festivities, Air Wick has released their Christmas campaign to launch their limited collection of seasonally inspired fragrances, available across all key products, designed to perfume and decorate the home with a sophisticated charm.

Created by Havas EURO RSCG, the drive has incorporated above the line content for broadcast, in-store point of sale visuals, print and digital activity, of which Irresistible handled the brands TVC and ITV idents content production, working together with director Phil Taylor. The campaign will run until the end of the year, distributed across the UK and the Republic of Ireland.

The adverts feature two of Air Wick’s key products; Freshmatic and Colour Changing Candle, focusing on the seasonal Mulled Wine and Cinnamon Apple fragrance. With the smell of spices and Mulled Wine being such an iconic part of the festive season, Air Wick have delivered a range of seasonal offerings that once again keep them at the forefront of the sector.

There’s something in the Air Wick!

Director: Phil Taylor
DOP: Luke Scott
Executive Producer: Matt Nelson
VFX: Absolute



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