Behind the scenes with PICROW
On Thursday, Dec. 6, The Global Awards for the "World's Best Healthcare Advertising" announced its 2012 award winners at ceremonies in New York City and Sydney, Australia. At the New York festivities, executives from the Intellectual Property (IP) & Science business of Thomson Reuters and the full-service Hollywood production studio PICROW were present to receive their Global Award for "The Innovation Lifecycle."
Created by PICROW in direct collaboration with Thomson Reuters executives and recently also awarded a CLIO Healthcare Award, this unique brand film presents a story of a series of professionals guiding viewers through the complicated process of transforming a scientific discovery into a life-saving drug using Thomson Reuters products and services. To shine more light on the project's development, PICROW executives have produced this behind-the-scenes presentation illuminating their work on this award-winning production.
More information on this project is available here: https://vimeo.com/55397883