Skeleton

Uploaded by:	bbdony
Country:	United States
Website:	http://www.bbdo.com

The Special Olympics has launched a brand new public service announcement as a part of their ongoing ‘Be a Fan’ campaign entitled “Skeleton” that encourages viewers to see the athlete first. The 30-second spot was created by BBDO New York, and features Mario Ogunbowale, a 21-year-old Special Olympics athlete hailing from Milwaukee, Wisconsin.

The PSA depicts CG-animated skeletons playing basketball skillfully. As they do, their bodies build up layer by layer—i.e. their organs appear, followed by their nervous system, etc. In closing, the viewer sees that the star basketball player, now fully formed, is actually Ogunbowale, and a super appears: “see the athlete first”.

Credits:
Agency: BBDO New York
Client: Special Olympics
Spot Title: "Skeleton"
Year: 2010

Chief Creative Officer: David Lubars
Chief Creative Officer: Bill Bruce
Creative Director/Copywriter: Pierre Lipton
Creative Director/Art Director: James Clunie
Producer: Theresa Ward
BBDO Music Producer: Rani Vaz
Account Person(s): Joshua Steinman

Production Company: The Ebeling Group
Director: The Holograms (Member of the UFO Label)
Director of Photography: Yves Kohen

CGI & Animation: MATHEMATIC.TV
Designers: Vincent Viriot & FX POURRE
Animators: Frédéric Petit, Nicolas Dabos, Sebastien Eballard

Music House: Ant Farm

http://www.youtube.com/watch?v=bv4fzNYxstc