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Autotopsy: What the Hell Happened
| Uploaded by: | glossy |
| Country: | Canada |
| Website: | http://www.autotopsy.ca |
If you could freeze the exact moment when a five-car pile up happened, what would you see? That's the concept behind the interactive experience at autotopsy.ca created by Toronto-based interactive studio Jam3, for the gritty new Showcase series Cra$h and Burn.
The site challenges visitors to play the part of forensic crash investigator Jimmy Burn, the lead character in the TV show, in order to unravel the story behind a multi-vehicle pile up. Part game, part narrative experiment, the visually stunning site offers a host of interactive video content alongside character case studies that provide hints and red herrings alike.
"The idea behind the project was to build something strictly for online consumption that was completely different than your typical trailer site," says Jam3 Creative Director Adrian Belina. "We wanted to create a piece of interactive content that would give viewers total control over the way they experience the story and explore the supplemental plot strands."
Central to the Autotopsy experience is an intuitive range of control options that allow for a seamless transition between different levels of content. Using Papervision, the Jam3 crew built a stylized 3D map of the crash scene, allowing would-be investigators to delve in-between the crumpled cars, shattered glass and fiery wreckage in a bid to get to the bottom of the mystery behind the aftermath.
"We love interactivity and we like giving users multiple options to navigate the site in different ways," Belina enthuses. "We really felt like we stretched our legs with this project. It allowed us to explore concepts that we had R&D'd internally and were eager to implement so from the outset we agreed that nothing was out of reach - the crazier it sounded the more we wanted to try it."
