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DMAX - Discovery Network (Lights)
| Uploaded by: | Artillery |
| Country: | United Kingdom |
| Website: | http://www.artillery.tv |
Artillery were appointed by by the Discovery Channel to undergo a brand refresh for DMAX, creating 3 idents, each with a completely different look and feel, but all of which reflect the key brand values of a modern lifestyle channel aimed at men.
Two of the idents were created using 3D animation software (Cinema 4D and 3d S Max), evoking a "mechanic" and "magnetic" world, the third was shot on location, where a striking bank of lights were shot to stunning effect.
The project can be viewed in Germany and Italy and other European territories from February 2012.
