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Creatures Of Light

Uploaded by:	MattCollier
Country:	United States
Website:

Chicago's Field Museum sees the launch of a new print, outdoor and online campaign for their latest exhibition, Creatures Of Light.

The three ads replace illuminating objects with bioluminescent creatures to create new power sources.

'Angler Fish' uses the deep sea fish's glowing antenna in a lighthouse to cast a light beam out to sea. 'Headlight fish' shows a young boy reading under his duvet using the glowing light from a fish, rather than a torch. And 'Mushroom' replaces a street lamp with a huge glowing mushroom.

Created by award winning artist Ricardo Salamanca, his stunning combination of photography and illustration gives the campaign intrigue, atmosphere, and makes for a surreal campaign.

Creative team: Matt Collier / Wayne Robinson

Creative Directors: Karin Rose / Mary Beth Adduci

ECD: Ewan Paterson

Illustrator / Photographer: Ricardo Salamanca

Art Producer: Suzanne Koller

Senior Designer: Lindsey Stewart

Designer: Cody Petruk

Head of Art: Paul Cohen

Print Producer: Katie Koehler Reed

Account Manager: Katie Bernasek

ANGLER FISH

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