Creatures Of Light
Chicago's Field Museum sees the launch of a new print, outdoor and online campaign for their latest exhibition, Creatures Of Light.
The three ads replace illuminating objects with bioluminescent creatures to create new power sources.
'Angler Fish' uses the deep sea fish's glowing antenna in a lighthouse to cast a light beam out to sea. 'Headlight fish' shows a young boy reading under his duvet using the glowing light from a fish, rather than a torch. And 'Mushroom' replaces a street lamp with a huge glowing mushroom.
Created by award winning artist Ricardo Salamanca, his stunning combination of photography and illustration gives the campaign intrigue, atmosphere, and makes for a surreal campaign.
Creative team: Matt Collier / Wayne Robinson
Creative Directors: Karin Rose / Mary Beth Adduci
ECD: Ewan Paterson
Illustrator / Photographer: Ricardo Salamanca
Art Producer: Suzanne Koller
Senior Designer: Lindsey Stewart
Designer: Cody Petruk
Head of Art: Paul Cohen
Print Producer: Katie Koehler Reed
Account Manager: Katie Bernasek