Smoking kids

Uploaded by:juparacencio

The objective of this campaign was to raise awareness for the dangers of second-hand smoking, especially to children. Smoking is a bad choice everyone needs to make for themselves. It should not be made for others, least of all one's own children. Yet, second-hand smokedoes exactly that: It forces non-smokers to inhale smoke. The closeness of parents and their kids makes it even worse. That's why we wanted to get parents to reconsider their behaviour.

Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Chief Creative Officer: Doerte Spengler-Ahrens, Jan Rexhausen
Managing Director: Nic Heimann
Creative Director: Felix Fenz
Art Director: Juliana Paracencio, Daniel Aykurt
Copywriter: Sandra Eichner, Luiz-Vicente Simoes
Photographer: Achim Lippoth
Retoucher: Al Lapkovsky
Account Director: Natalie Martens: Seuetom Berhe
Art Buyer: Madeleine Von-Hohenthal
Client: Deutsche Kinderkrebsstiftung

1 Comment

Nice touch with the health warning typography.
2014-03-07 15:47:13

Tell us what you think

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.