The objective of this campaign was to raise awareness for the dangers of second-hand smoking, especially to children. Smoking is a bad choice everyone needs to make for themselves. It should not be made for others, least of all one's own children. Yet, second-hand smokedoes exactly that: It forces non-smokers to inhale smoke. The closeness of parents and their kids makes it even worse. That's why we wanted to get parents to reconsider their behaviour.
Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Chief Creative Officer: Doerte Spengler-Ahrens, Jan Rexhausen
Managing Director: Nic Heimann
Creative Director: Felix Fenz
Art Director: Juliana Paracencio, Daniel Aykurt
Copywriter: Sandra Eichner, Luiz-Vicente Simoes
Photographer: Achim Lippoth
Retoucher: Al Lapkovsky
Account Director: Natalie Martens: Seuetom Berhe
Art Buyer: Madeleine Von-Hohenthal
Client: Deutsche Kinderkrebsstiftung
Nice touch with the health warning typography.