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Fantastic Journey

Uploaded by:peaces
Country:United Kingdom
Website:http://www.rkcryr.com

RKCR/Y&R have created their second
commercial for Virgin Media since winning the business in January.

The ad, which follows the ‘Ball of Light’ launch commercial, also features the new brand idea, ‘Powerful Stuff’.

This spot dramatizes the benefits of Virgin Media’s mobile phone service, specifically, the power of the internet to transform your world.
The ad opens with a man boarding a train. As he sits down and pulls his mobile out of his pocket he is immediately whisked away to be with friends and loved ones and is immersed in a world of music, film and gaming.

Key People

Advertising Agency: Rainey Kelly Campbell Roalfe / Y&R
Creative Director: Mark Roalfe
Copywriter: Ted Heath
Art Director: Paul Angus
Agency Producer: Danielle Sandler
Media Company: Manning Gottlieb OMD
Media Planner: Goodstuff
Production Company: Rogue Films
Director: Sam Brown
Editor: James Rosen
Producer: Kate Hitchings
Post-production: MPC
Audio post-production: Grand Central

http://www.youtube.com/watch?v=goiAWlW-SrY

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