V Energy Drink has pioneered a highly successful initiative to get young creative people into the workplace through internships at some of Australia's leading creative companies – with its VRaw program. This year, when creative job openings are rarer than ever, the highly anticipated VRaw program is back, bigger and better.

Every week, companies covering fashion, music, design, gaming, film and tv are offering creative job opportunities. And this year the list includes Frost Design, Universal Music, Channel V, Lifelounge, NW Magazine and more.

The Video Clip:

This year, V Energy drink wanted to find a new approach to encourage young Australians with creative aspirations to apply.

The Sydney and New York based creative collective, The Glue Society, conceived an idea which shows off all the various creative genres of the programme in one piece of creative work.

A brand new video clip – with new music by The Bumblebeez (Dr Love, Pony Ride) - has been released which features the work of many of Australia’s most interesting creative people.

The story of the clip relates to the idea of finding where you creatively fit in life.

The clip and supporting material send visitors to a website, which houses both the job offerings – plus behind the scenes stories from each of the contributors.

To inspire young creatives interested in applying for this year’s creative opportunities, each person involved in the project explains their creative processes in producing the video clip.

The four minute interviews reveal how the idea came to life throughout the 2 month creative process – in particular the costume design, music production and film direction. To view the behind-the-scenes interviews visit itallstartswithv.com.au/vraw

The clip has received considerable airplay on Channel [v] Australia and currently 20,000 plays online (via MySpace and youTube). The website has already received hundreds of applications for jobs.

Client: Frucor, Australia
Overall Concept/Direction: The Glue Society
Production: @Radical.Media, Sydney
Music: \\\\\\\'Misfit\\\\\\\' by The Bumblebeez (written by Chris Colonna using the Nintendo DSi)
Music & Online Production: Modular
Costumes/Fashion: Matt Stegh, Justin Shoulder & Marty Jay
Costume Performance: Justin Shoulder
Cinematographer: Tim Hudson
Editor: Bernard Garry, The Editors
CD Design: Frost Design
Fashion Photography: Max Doyle
Production: The Names Agency

http://www.youtube.com/watch?v=edDRRbEIe6o

Peg-inspired costume "Misfit" video

Creative Concept & Direction by The Glue Society. Costume by Matt Stegh and Justin Shoulder. Photography by Max Doyle.

Plastic Bag-inspired costume from the "Misfit" music video.Creative Concept & Direction by The Glue Society. Costume by Matt Stegh and Justin Shoulder. Photography by Max Doyle.

Dog Teeth-inspired costume from the "Misfit" music video.Creative Concept & Direction by The Glue Society. Costume by Matt Stegh and Justin Shoulder. Photography by Max Doyle.

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