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Toyota iQ - When Driving Becomes Writing
| Uploaded by: | afshar |
| Country: | Belgium |
| Website: | http://www.happiness-brussels.com |
Two typographers and a pro race pilot collaborated to design a font with a car.
The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman.
Download the font here: www.toyota.be/iqfont
for more pictures:
http://www.flickr.com/photos/40243214@N05/sets/72157621047564023/
credits:
Client: Toyota Belgium
Pleaseletmedesign : Typographers
Stef Van Campenhoudt: Race pilot
Zach Lieberman: Interactive artist
Happiness-Brussels: Advertising agency
Cupp Cave: Music
7 Comments
What the fuck!
2009-07-17 11:48:16
Yeah, what the fuck?!
2009-07-17 11:59:10
The process is interesting, the result is less.
It opens possibilities on that way.. After tons of Handwritten fonts, we could have Customwritten family. Like written by insects, by weather, by wtf..
2009-07-17 12:49:22
I'd been plotting my cats movements over the last twelve months and had just nearly finished my new font creation... I was on Z! Damn them!! Now what?
Comic Sans!
2009-07-17 13:54:43
what's the carbon footprint of this font!? FAIL
2009-07-21 17:36:15
allot less then in your typical car advertising movie.
2009-07-22 09:45:50
Great project!
2009-07-26 16:37:00

