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Toyota iQ - When Driving Becomes Writing

Uploaded by:afshar
Country:Belgium
Website:http://www.happiness-brussels.com

Two typographers and a pro race pilot collaborated to design a font with a car.
The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman.

Download the font here: www.toyota.be/iqfont

for more pictures:
http://www.flickr.com/photos/40243214@N05/sets/72157621047564023/

credits:
Client: Toyota Belgium
Pleaseletmedesign : Typographers
Stef Van Campenhoudt: Race pilot
Zach Lieberman: Interactive artist
Happiness-Brussels: Advertising agency
Cupp Cave: Music

http://vimeo.com/5233789

7 Comments

What the fuck!
patrick
2009-07-17 11:48:16


Yeah, what the fuck?!
Dick
2009-07-17 11:59:10


The process is interesting, the result is less.
It opens possibilities on that way.. After tons of Handwritten fonts, we could have Customwritten family. Like written by insects, by weather, by wtf..
(c) design
2009-07-17 12:49:22


I'd been plotting my cats movements over the last twelve months and had just nearly finished my new font creation... I was on Z! Damn them!! Now what?

Comic Sans!
Andy
2009-07-17 13:54:43


what's the carbon footprint of this font!? FAIL
Dave
2009-07-21 17:36:15


allot less then in your typical car advertising movie.
piff
2009-07-22 09:45:50


Great project!
Jeff
2009-07-26 16:37:00


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