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An invitation to cheat on your agency
| Uploaded by: | AdrenalinaNY |
| Country: | United States |
| Website: | http://www.cheatonyouragency.com |
Adrenalina, a small creative shop in New York City, decided it was time to go against standard new business procedures (powerpoint presentations anyone?) and take a more guerrilla-like approach.
How? By encouraging potential new clients to "cheat" on their existing agencies.
This campaign includes a viral video, a website reminiscent of sensationalist UK tabloids and a real tabloid paper to be delivered straight to companies all over NYC.
7 Comments
This is one of the most original concepts I've seen lately! Great!
mu!
2009-07-28 22:02:25
Brilliant! Love the idea, the execution and would pay dearly for a Cannes pill (in Grand Prix version please).
2009-07-29 02:20:34
Really clever. Interesting twist.
2009-07-29 02:45:42
Thank you so much, really appreciate it.
The Adrenailna Team
2009-07-29 03:02:48
felicidades.
muy ingenioso y enhorabuena por vuestra iniciativa
2009-07-29 06:52:22
Good concept - bad video execution. Is that video supposed to be funny? What's with the "Mutant Ninja Turtle" outfit on one the of the agency execs?
2009-08-09 18:47:00
Cannes? You must be joking. These comments must be from the same agency people. Lame.
2009-09-15 23:12:05

