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An invitation to cheat on your agency

Uploaded by:AdrenalinaNY
Country:United States
Website:http://www.cheatonyouragency.com

Adrenalina, a small creative shop in New York City, decided it was time to go against standard new business procedures (powerpoint presentations anyone?) and take a more guerrilla-like approach.
How? By encouraging potential new clients to "cheat" on their existing agencies.
This campaign includes a viral video, a website reminiscent of sensationalist UK tabloids and a real tabloid paper to be delivered straight to companies all over NYC.

7 Comments

This is one of the most original concepts I've seen lately! Great!

mu!
mu!
2009-07-28 22:02:25


Brilliant! Love the idea, the execution and would pay dearly for a Cannes pill (in Grand Prix version please).
Lily
2009-07-29 02:20:34


Really clever. Interesting twist.
Michael G
2009-07-29 02:45:42


Thank you so much, really appreciate it.

The Adrenailna Team
The Adrenalina Team
2009-07-29 03:02:48


felicidades.
muy ingenioso y enhorabuena por vuestra iniciativa
j m batalla
2009-07-29 06:52:22


Good concept - bad video execution. Is that video supposed to be funny? What's with the "Mutant Ninja Turtle" outfit on one the of the agency execs?
John Stein
2009-08-09 18:47:00


Cannes? You must be joking. These comments must be from the same agency people. Lame.
Simon
2009-09-15 23:12:05


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