The Out of Office Ad
E-mails won't stop rolling in just because you're out of the office.
The Out of Office Autoreply is a previously unexplored media channel with a super targeted audience. When art director Gustav Egerstedt went on paternity leave, Saatchi & Saatchi Stockholm sold his Out of Office Autoreply to production company B-Reel.
Those who e-mail Gustav are primarily people who work in advertising and students seeking jobs. This makes Gustav's Out of Office Autoreply a great niche advertising channel. The world's first Out of Office Ad helped B-Reel reach creatives within the Swedish and international ad industry.
We are now developing a beta service at outofofficead.com, where anyone will be able to sell their out of office reply to the highest bidder, or donate a few lines to charity.