The Night Vision Flipbook.
To fully appreciate and fall in love with BMW Night Vision, potential clients need to experience it live at night. The problem is that nighttime test drives are not available anywhere for a simple reason: dealerships close at night.
¿How can we demonstrate Night Vision’s functionality in a unique, entertaining and low-cost way?
We created the Night Vision Flipbook, the first nighttime test drive you can take anytime, anywhere, even at night. Frame by frame, the Night Vision Flipbook takes you through a pitch-dark road until something unexpected happens: a running man suddenly appears in your way, glowing white, like a ghost. As you drive past him and continue your way in the dark, the man disappears, no harm done. The message: see what you can’t see.
Agency: Publicis México
Client: BMW México
Chief Creative Officer: Héctor Fernández
Creative Director: Agustín Esteban
Art director: Agustín Esteban / Leonardo Corrales
Copywriter: Antonio Montero
Account: Juan Carlos Tapia / Juan Carlos Rached / Atria Medina
Planner: Magdalena Barceló
Printer: Groppe Libros