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NIKE78

Uploaded by:	Paul Jenkins
Country:	United Kingdom
Website:	http://www.nike78.co.uk

NIKE78 is a new project created by Paul Jenkins and inspired by NIKE. 78 creatives will receive a brand new pair of NIKE shoes and will be asked to use sport as inspiration to challenge their function.

The project will be documented online and after the shoes have been collected, an exhibition showcase is planned for the London Design Festival 2010. This is a unique project featuring some of the most talented creative individuals, studios and other organisations.

Participating creatives include:

Jean Jullien
Andy Miller
Justus Oehler of Pentagram Berlin
eBoy
Wieden+Kennedy London
Johnny Kelly
Niek Eijsbouts of KesselsKramer Amsterdam

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