Truth Brand Guidelines
Aim: To create a strong and purposeful identity that is both versatile yet functional. The Truth brand is defined by a strong typographic style and expression. This, used in conjunction with a bold colour palette, helps to achieve a distinctive, clear look for the brand. Colour overlays, abstract type layout and a bespoke illustration help to challenge the space and create a unique, individual style.
Result: A 48-page, perfect bound brand guideline book for Truth Consulting.
As part of Truth’s brand refresh and to ensure a consistent message was kept throughout all future Truth brand communications, I designed and wrote a set of
guidelines to be used as a designers aid.
Work completed at Socio Design