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The Onion iPad Edition Debut for Scion's College Rebate Rally Game

Uploaded by:rdarnell
Country:United States
Website:http://www.attik.com

ATTIK is very proud to announce that its original interactive in-app game developed for Scion has debuted within the new iPad edition of The Onion, America's Finest News Source (http://theonion.com).

The innovative Scion College Rebate Rally game developed completely in-house at ATTIK is now appearing as an interstitial ad in the June iPad edition of The Onion through Scion's month-long sponsorship program. In the game, players launch cartoon versions of Scion cars at four targets in three increasingly difficult levels. Points are awarded for destroying the level's targets and other items, and for completing levels using fewer Scions.

"Together, with ATTIK and Scion, we were able to create a new kind of entertaining advertising experience," said Michael Greer, CTO at The Onion. "This is a fun, new technology for us and it is always great to collaborate with brands who share an interest in pushing the limits to produce something innovative and exciting."

Further project details are here: http://go.attik.com/2a2

Download The Onion's iPad edition from iTunes here: http://go.attik.com/2a1

http://vimeo.com/23556191

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