Minke is a product design e-commerce, a connecting link between two parts of the planet: Japan and Europe. The aim of the client was to connect the two continents within the context of the sea.
We started from that concept to create a brand as a flow of connection, as a path between to locations. The brand has built from a combination of two shapes linked to both cultures. On the one hand a spiral typical of Eastern culture and on the other a straight edge related to the west culture.