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Color Forecast
| Uploaded by: | Happiness Brussels |
| Country: | Belgium |
| Website: | http://www.pimkiecolorforecast.com |
Ever wondered, "What shall I wear today?"
Color Forecast™ shows you the colours trending live from the fashion capitals of Paris, Milan and Antwerp, so you always get your colours right!
High-speed digital cameras are feeding data 24/7 to a bespoke software to identify the key trending colours of every minute. The cameras are strategically placed in high footfall areas in the most fashion-conscious retail areas of each host city.
The Color Forecast™ website and app show the trending colours in a series of infographics. You can choose to access both historical as well as real-time data so if you want to know what has been trending in Paris at 11.20am yesterday or in Milan a few minutes ago, Color Forecast gives you the fashion-insider view.
Color Forecast was created for young women's fashion brand Pimkie by Happiness Brussels. The new colour tracking software was developed by Pedro Miguel Cruz.
Pimkie has 756 stores across 27 countries worldwide.
http://www.pimkiecolorforecast.com
Credits
Client: Pimkie
Contacts: Dorothée Braure, Fanny Meilhac, David Edouart
Agency: Happiness Brussels
Account Management: Alan Cerutti, Nathalie Marchand, Julie Bastin
Creative Management: Grégory Titeca/Peter Ampe/Karen Corrigan
Concept Provider: Patrick Glorieux
Head of Art & Design: Cecilia Azcarate Isturiz
Graphic Design: Margot Populaire, Everything is Fun
Copywriters: Patrick Glorieux, Philip Vandenberghe
Video Director: Bob Jeusette
Offline producers: Jean-Eric le Coniac, Bart Vande Maele
Online producer: Stijn van Velthoven
Content direction and distribution online/offline: Joris Joosten, Maarten Breda
Software ColorTrack SystemTM: Pedro Miguel Cruz
Programming website: Everything is Fun, Thibault Jadoul
Progamming iPhone app: BLISS interactive
PR: Big On Results
