Unleash Pt 2
|Uploaded by:||Michelle Craig|
“For the launch of the Samsung Galaxy SIII, Samsung Mobile in France asked heaven in Paris to create a sequel to the successful “Unleash Your Fingers” digital campaign of 2011. Since this first film was #9 most viewed ad on Youtube in the world in 2011, we had to please and surprise the fans, once again, explains Arthur Kannas, heaven CEO.
For “Unleash Your Fingers : Next Generation”, we brought back tutting superstar Jay Funk, but the real surprise comes with a new character, Joey Daniels, Jay Funk’s youngest brother. We wanted to show how to dancers create more emotion by dancing together.
To be honest, it created more emotion but also a lot more challenges. We hired Unit9 with director Anrick Bregman, Holster Studios and The Mill to deliver this great piece of content. We also had the chance to convince Justice for the soundtrack.
But “Unleash Your Fingers : Next Generation”, is just the start of the campaign. As in the first campaign, we’ll invite amateurs and professional users to hack our campaign on www.unleashyourfingers.com . On this platform fans will be able to change the tracks, build some music, and even change some visual effects. Professionals will also have access to video sources with no FX, time codes, and two additional clips to create their own effect and challenge our FX studio The Mill (London).”