Knifedge Backs Snow Patrol At Children In Need Rocks Manchester
Animated graphics by creative agency Knifedge provided an atmospheric backing to Snow Patrol’s performance of “This Isn’t Everything You Are” at last week’s Children in Need Rocks concert at the MEN Arena, Manchester.
Knifedge’s animations were inspired by the Golden Eagle which features prominently on the cover of the band’s new album, “Fallen Empires”. In the 4-minute visual sequence, eagle silhouettes fly over stylised fields and cityscapes, offering dramatic bird’s eye views on abstract landscapes below.
The visuals were screened on 7 giant LED screens during the 2 hour concert organised by X Factor judge and Take That star Gary Barlow. The event was attended by 14,000 people, and watched by 4.3m viewers on BBC One, as a precursor to the BBC’s annual Children in Need Telethon the following night.
Jonathan Brigden, managing director at Knifedge, comments:
“We were delighted to support Snow Patrol at what turned out to be a brilliant concert for a great cause. We’re already working with the band on plans for its 2012 Fallen Empire Tour, and look forward to helping create a stunning series of events next year.”
Knifedge’s visual creations were also on show at another major event this month at Madison Square Garden, New York – when US singing sensation Josh Groban played the last gig in his “Straight to You” Tour to a packed house. Knifedge has produced all the moving image content for this 8-month tour, involving complex projection mapping onto a giant arched set.
Knifedge is a creative agency, producing award-winning live and digital content for brands, charities and the entertainment sector. The company’s work ranges from digital and broadcast design to live projections, set design, animation and film production. It has worked on everything from rock tours to Broadway shows; from charity films and digital campaigns to corporate websites; from global sporting events to TV titles, idents and creative marketing. www.knifedge.net