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Helsinki lives right here, right now – Documentary print ads

Uploaded by:358 Helsinki
Country:Finland
Website:http://www.358.fi

Helsinki lives in the moment – and so does Nyt, the weekly supplement of the city's largest newspaper Helsingin Sanomat.
Nyt is all about the going-ons in Helsinki – the name means "now" in Finnish. Since it is all about the moment, we did Nyt's print ads with the same mentality. No stylists and no tight schedules on Excel-sheets.
Just one photographer capturing a bunch of young people enjoying life in Helsinki – right here, right now. And it was all very immediate: shot today, printed tomorrow.

+PECHA KUCHA NIGHT
+ORDINARY SATURDAY
+DAY IN THE LIFE OF BLACK LIZARD AND THE LIQUID PLASTIC CASTLES
+BOARD EXPO DAY
+RESTAURANT DAY

Agency: 358 Helsinki
Client: Helsingin Sanomat
Creative Director: Ale Lauraéus
Strategist: Panu Nordlund
Copywriter: Valtteri Väkevä
Copywriter: Verneri Leimu
Art director: Ale Lauraéus
Graphic designer: Iiris Ojanen
Client Team Director: Sonja Eiramo
Producer: Krista Durchman
Photographer: Riku Pihlanto

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