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AllofUs lets Nike customers Take Control

Uploaded by:AllofUs
Country:United Kingdom
Website:http://www.allofus.com/

By combining the latest technology in gestural interaction with the new Nike CTR 360 football boot, AllofUs have created an intuitive and compelling interactive experience at Niketown London and Nike Store Paris.

AllofUs have enabled the customer to literally ‘Take Control’ of the experience by twisting and rotating the boot in their hands. Customers manipulate the boot, which then activates a dramatic sequence on a large screen, revealing a series of boots in the triangular formation. As the customer examines the boot by rotating and twisting its position, the digital formation responds by mimicking the same orientation as the physical boot, therefore highlighting its unique features that help improve players’ ball control.

AllofUs worked with Nike Football’s Global Brand Design Team.

Control Me

Customers can take control by twisting and rotating the boot.

Moving the boot activates sequence on large screenCustomers manipulate the boot, which then activates a dramatic sequence on a large screen, revealing a series of boots in the trian¬gular formation.
Interactive experience at Niketown London The digital formation responds by mimicking the same orientation as the physical boot, therefore highlighting its unique features.
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