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Cool Hand Luke trailer

Uploaded by:	Dewynters
Country:	United Kingdom
Website:	http://www.dewynters.com

The 30 second trailer was used as a pre-opening online marketing tool to increase awareness of the forthcoming production of Cool Hand Luke. Shot before the production was a reality on stage, scripted by the playwright with creative direction by Bob King and the design team at Dewynters, the 30 second spot was produced by Strike Digital and was featured as an innovative theatre marketing tool on ITV’s This Morning programme.

Agency: Dewynters
Creative team: Bob King, Robert McKenzie, Matt Crockett
Production Company: Strike Digital Rob Kluger

http://www.youtube.com/watch?v=5kE5k-V3lfg&rel=0&modestbranding=1

Cool Hand Luke at the Aldwych Theatre theatrical trailer

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