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Wonderbra 'Full Effect' 3D billboard poster

Uploaded by:	julie.bowyer@iris-worldwide.com
Country:	United Kingdom
Website:	http://www.irisnation.com

Creative agency iris created this 3D billboard poster for the launch of Wonderbra's new 'Full Effect' bra. The poster, which was unveiled at Waterloo Road in London, can be viewed with specially designed 3D glasses in the shape of the bra. The 48-sheet poster kick starts a range of brand engagement initiatives to span digital, experiential, media partnerships and PR, which will work together to put the brand directly in touch with its female target audience.

Workman admires the new 3D Wonderbra poster at Waterloo Rd

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