Alzheimer's Day: Donate your Facebook Timeline
Ogilvy Brussels had a clever idea for their partner Alzheimer's Disease International.
They created and developed “Donate your Facebook Timeline" in order to draw worldwide attention to Alzheimer's disease by donating your Facebook Timeline for one day.
By installing an application on your computer - which remains dormant until Alzheimer's Day, September 21st -, your Facebook timeline will disappear only on that day to create the effect of losing your memory.
A picture will replace your cover photo explaining what happened and let those who participate, experience what millions affected by the disease experience every day. Everything will automatically go back to normal on September 22nd.
* Website: www.alzheimersday2012.org
You need to use the latest version of Chrome or Firefox to support ADI's cause.
* Video: http://bit.ly/VideoAlzheimersday2012
Agency: Ogilvy Brussels
Creative Directors: Sam De Win, Seb De Roover
Creative Team: Brigitte Bourgeois, Nathalie Strybos
Web designer: Steve Salens
Accounts: Jeff Chertack, Kaori Sano, Tom Florquin
Production TV: Anne Baekens
Production/Post-Production: Poetry in Motion - Hans Buyse
Director: Dagmar Duportail
Interactive Department: Kris Van Hauwermeiren
Music: Reinhard Van Bergen (Das Pop)