Published today by Laurence King Publishers is How 30 Great Ads Were Made: From Idea To Campaign, a new book by CR’s Eliza Williams. The book takes readers behind the scenes of 30 of the last decade’s most successful ad campaigns…
Featuring interviews with the key creatives, directors and clients for each campaign, the book offers an insight into how great ad campaigns get made, along with some surprising facts about some of the most popular ads of recent times: for example, did you know that the children’s brows in the Cadbury’s Eyebrows spot were manipulated by puppeteers rather than CGI? See the pic above for the proof.
Each campaign featured is illustrated with imagery showing the stages it went through in development – including sketches and early ideas that may have been abandoned, storyboards, animatics and photos from shoots, and shots of the final ads. Here are some spreads from the book to whet your appetite:
Cadbury’s Eyebrows, by Fallon London
Carlton Draught Big Ad, by George Patterson Partners, Melbourne
HBO Voyeur, by BBDO New York
Honda Cog, by Wieden + Kennedy London
More info on the book is available on the LKP website, here.
CR subscribers should also check out an article from the March 2012 issue by Eliza, which lists ten top tips for making a great ad, compiled from the expert knowledge of the creatives she spoke to when researching the book. Read it here.
CR in Print
Thanks for visiting the CR website, but if you are not also reading CR in print you’re missing out. Our March issue is an illustration special with features on Clifford Richards, Pick Me Up, the relationship between illustrators and writers, the making of the cover of the New York Times Magazine and a powerful essay by Lawrence Zeegen calling on illustrators to become more engaged with the wider world and accusing the profession of withdrawing “from the big debates of our society to focus on the chit-chat and tittle-tattle of inner-sanctum nothingness”.
The best way to make sure you receive CR in print every month is to subscribe – you will also save money and receive our award-winning Monograph booklet every month. You can do so here.