How to create a James Bond title sequence

Director Daniel Kleinman has become the go-to guy when it comes to directing Bond movie title sequences. In this filmed interview he explains the formula for the perfect Bond opener and reflects on his wider career

Director Daniel Kleinman has become the go-to guy when it comes to directing Bond movie title sequences. In this filmed interview he explains the formula for the perfect Bond opener and reflects on his wider career

So what makes for a perfect Bond title sequence? According to Kleinman it’s:

Gun barrel +
A narrative element +
Sex +
Humour +
Surprise +
A dash of surrealism +
A long, long boring list of names

 

The film was created by watchthetitles.com, a website specialising in film titles, with work from over 100 designers. More here

 

All of which begs the question, which is the greatest Bond title sequence of all time? Got to be Robert Brownjohn’s Goldfinger surely?

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The March issue of CR magazine celebrates 150 years of the London Underground. In it we introduce a new book by Mark Ovenden, which is the first study of all aspects of the tube’s design evolution; we ask Harry Beck authority, Ken Garland, what he makes of a new tube map concept by Mark Noad; we investigate the enduring appeal of Edward Johnston’s eponymous typeface; Michael Evamy reports on the design story of world-famous roundel; we look at the London Transport Museum’s new exhibition of 150 key posters from its archive; we explore the rich history of platform art, and also the Underground’s communications and advertising, past and present. Plus, we talk to London Transport Museum’s head of trading about TfL’s approach to brand licensing and merchandising. In Crit, Rick Poynor reviews Branding Terror, a book about terrorist logos, while Paul Belford looks at how a 1980 ad managed to do away with everything bar a product demo. Finally, Daniel Benneworth-Grey reflects on the merits on working home alone. Buy your copy here.

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