Irma Boom designs new logo for Rijksmuseum

Irma Boom has designed a new logo for the Rijksmuseum in Amsterdam, replacing the previous logo by Studio Dumbar, which had been in place for 32 years.

Irma Boom has designed a new logo for the Rijksmuseum in Amsterdam, replacing the previous logo by Studio Dumbar, which had been in place for 32 years.

The above image, by Johan van Walsem, shows Boom watching the logo being unveiled on the exterior of the museum. Shown below is the new logo in full:

And here is the previous one by Studio Dumbar:

Speaking of her design, Boom comments: “My starting point was the fact that the Rijksmuseum is a national museum with international appeal. The design is clear and powerful and anchors the museum in the present.” Her design is clean and simple and puts clear emphasis on the Dutch ij digraph (more on that here), which was also a feature of the recently redesigned identity for the Stedelijk Museum by Mevis and van Deursen (see Michael Evamy’s CR piece, here).

The new Rijksmuseum house style also incorprates a newly designed typeface, developed by Paul van der Laan of the Bold Monday font foundry, and a colour palette which is based upon highlights of the museum’s collection. Below are some uses of the new logo on Rijksmuseum merchandise:

Boom, who is perhaps best known for her book designs, is also responsible for the design of all the publications for the new Rijksmuseum. Subscribers to CR can read more about her work in this feature, which appeared in the December 2011 issue of Creative Review.

You may also like

kingsx388_0.jpg - A pop-up King's Cross - 4637

A pop-up King’s Cross

The story of London’s King’s Cross station is told in a charming new illustrated book from Cicada, which boasts a pop-up of the recently regenerated structure at its centre

screen_shot_20120816_at_11.52.38_0.png - She walks the line - 4605

She walks the line

American ‘slackliner’ Faith Bickey completes a terrifying tightrope walk between two moving trucks in Forsman & Bodenfors’ ad for Volvo Trucks

buxton_0.jpg - More Adam Buxton Brilliance - 4613

More Adam Buxton Brilliance

Comedian Adam Buxton is currently presenting the TV version of music video night Bug on Sky Atlantic, and as part of the show he’s been creating some bespoke promos of his own in collaboration with his favourite directors. We recently featured a film by Dougal Wilson and Buxton on a promos round-up, and here’s two more from the comedian: first up, a psychedelic animated adventure created with the Layzell Bros…

grid_astudiolife_3_0.jpg - A studio life in 42 pictures - 4639

A studio life in 42 pictures

Ashwin Patel of Grid London has produced a rather elegant print featuring some of the elements common to a typical design studio, covering everything from ‘pressure’ and ‘cutbacks’, to that well known ‘spinning’ wheel


Packaging Designer

Parragon Books

Junior Graphic Designer

Pilbrow & Partners


Hand3 copy

Photography Annual

Showcase your photography work to over a million people in more than 80 countries, across every segment of the creative industry.

Enter here