Advertising

CR’s pick of the most creative work, plus stories from the ad industry

How brand experiences can grow connections

Content designer Rosie Wanek, who recently worked on the Home of Carlsberg experience, talks about the value of brand experiences and the elements needed to make them successful, plus how they’ve shifted focus over the years

Opening Line

Why brand language matters

Opening Line founder Zosia Swidlicka discusses why the world of brand language remains so misunderstood, and how it inspired her to create her new publication Between the Lines

Otherway acquisition

Otherway on being acquired

Following creative agency Otherway’s acquisition by Common Interest, founder Jono Holt discusses what it means for the company’s future and what he’s learned along the way