John Lewis tugs those xmas heartstrings again

They’ve done it again: Adam & Eve’s new Christmas ad for John Lewis tugs at a nation’s heartstrings as a little boy awaits the special day

They’ve done it again: Adam & Eve’s new Christmas ad for John Lewis tugs at a nation’s heartstrings as a little boy awaits the special day

The ad is entitled The Long Wait and was directed by Dougal Wilson. If the reaction on Twitter is anything to go by, it’s another winner, although Charlie Brooker is attempting to spread the idea that, at the end, that box contains a nasty surprise…

Here’s the making-of film

Full credits:

Client: John Lewis
Product: Christmas
Agency: Adam & Eve
Agency Producer: Matt Craigie
Creative Director: Ben Priest. Emer Stamp and Ben Tollett
Creatives: Matt Gay and John Long

 

Directed by: Dougal Wilson
Production Company: Blink
Executive Producer: James Bland
Produced by: Ben Link
DOP: Lasse Frank
Production Designer: Andy Kelly
Costume Design: Michelle May
Editor: Joe Guest
Editing House: Final Cut
Post Production: Moving Picture Company
Music: Major Tom
Sound: Factory Sound

 

CR in Print

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In print, Creative Review carries far richer, more in-depth articles than we run here on the blog. This month, for example, we have nine pages on Saul Bass, plus pieces on advertising art buyers, Haddon Sundblom, the illustrator who ensured that Coke will forever be linked with Santa Claus, Postmodernism, Brighton’s new football ground and much more. Plus, it’s our Photography Annual, which means an additional 85 pages of great images, making our November issue almost 200-pages long, the biggest issue of CR for 5 years.

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