Marmite rescues neglected jars in new campaign

Have you got a neglected, crusty jar of Marmite gathering dust at the back of your kitchen cupboard? It’s time to stamp out such neglect, says a new campaign created by Adam&eveDDB

Have you got a neglected, crusty jar of Marmite gathering dust at the back of your kitchen cupboard? It’s time to stamp out such neglect, says a new campaign created by Adam&eveDDB.

The amusing Marmite Neglect campaign follows a fictional Marmite Rescue Unit that sniffs out and rescues neglected Marmite jars from a variety of offenders’ homes, before re-housing them with loving families.

Shot in the style of real-life animal rescue programmes, with a voiceover from Michael Buerk, the campaign builds on the well-known Love/Hate strapline, urging users to “Love it. Hate it. Just don’t forget it.”

Beyond the TV commercial, the campaign includes a series of outdoor posters, of snapshots (shot by photographer David Sykes) of kitchen cupboards, with long-forgotten Marmite jars peeking out from behind their larder peers.

The spoof style and superior acting is what makes this campaign particularly endearing, as also in evidence in the behind-the-scenes interviews with the committed Marmite Rescue team, including rookie Callum Howe (see below).

Credits:
Agency: adam&eveDDB
Creative directors: Mike Crowe & Rob Messeter / Matt Lee & Pete Heyes
Creatives: Nick Sheppard & Tom Webber
Agency producer: Chris Styring
Production company: Outsider
Director: James Rouse
Producer: Benji Howell
Editor: Art Jones / Neil Smith @ Work Post
Photographer: David Sykes

 

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