Mexican skaters burn for Burn’s new campaign

Publicis Mojo, Sydney, in collaboration with production company Exit Films, has just released three short films, Ride, Playground, and Peepshow, to kick off a new integrated campaign for Coca Cola’s energy drink, Burn. Each film showcases the talents of real-life characters from the skate, music and snowboarding communities – and there isn’t a ‘drink this to make you awesome’ claim anywhere to be seen…