NYC Transit Authority Graphics Standards Manual

For lovers of American modernism, Pentagram sent forth a tweet on Valentine’s day that no doubt got some pulses racing. “Found in Pentagram NY’s basement, here is every last page of Unimark’s 1970 NYC Transit Authority Standards Manual”

For lovers of American modernism, Pentagram sent forth a tweet on Valentine’s day that no doubt got some pulses racing. “Found in Pentagram NY’s basement, here is every last page of Unimark’s 1970 NYC Transit Authority Standards Manual”…

As the studio reported, since the discovery the manual had been lovingly documented, in an appropriately clean and precise way, and launched as thestandardsmanual.com.

Designed by Massimo Vignelli and Bob Noorda while at Unimark International in New York in 1970, the publication is a considerable 179 pages long, thanks in large part to entire pages being given over to displaying single letters and numerals set in the typeface Standard Medium – not, in fact, Helvetica, as Paul Shaw’s fantastic AIGA post on the design of the New York subway reveals. Helvetica began to be used in favour of Unimark’s original choice of type from the 1980s onwards.

Just a handful of pages from the manual are shown here as the new site – the result of the collective efforts of designer Niko Skourtis, Pentagram’s Jesse Reed and Hamish Smyth – is of course well worth browsing through. The designers have even incorporated a magnifier so that the body text of the manual can be read, too. See thestandardsmanual.com.

Thanks to Steve Collins for the note on the find.


CR in Print
The February issue of CR magazine features a major interview with graphic designer Ken Garland. Plus, we delve into the Heineken advertising archive, profile digital art and generative design studio Field, talk to APFEL and Linder about their collaboration on a major exhibition in Paris for the punk artist, and debate the merits of stock images versus commissioned photography. Plus, a major new book on women in graphic design, the University of California logo row and what it means for design, Paul Belford on a classic Chivas Regal ad and Jeremy Leslie on the latest trends in app design for magazines and more. Buy your copy here.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878, or buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.

You may also like

1._lead_image_0.jpg - Exhibition design: Linder Femme/Objet - 5077

Exhibition design: Linder Femme/Objet

Following our February issue feature on how APFEL worked with architects Carmody Groarke and artist Linder on the design of a major retrospective of Linder’s work, here are photographs of the now open show and of the accompanying publication…

wallinger388_0.jpg - Mark Wallinger's Underground Labyrinth - 5080

Mark Wallinger’s Underground Labyrinth

Artist Mark Wallinger has just unveiled his new commission for the London Underground. Labyrinth consists of a series of wall-mouted mazes that will be installed at all 270 of the network’s stations

lightshow388_0.jpg - Beginning to see the light - 5098

Beginning to see the light

The Hayward Gallery’s latest exhibition, Light Show, contains a handful of immersive pieces from artists like James Turrell, Anthony McCall and, above, Carlos Cruz-Diez that reward the viewer the longer they stay within the artwork

standardtubemap2_0.jpg - The tube design Spotter's Guide - 5118

The tube design Spotter’s Guide

writer, blogger and public transport devotee Ian Jones launched his new blog, 150 Great Things About the Underground, in time for the Tube network’s 150th anniversary year. As a keen-eyed recorder of the little details that make the Underground what it is, Jones has chosen ten things for CR readers to look out for on a design spotting day out. He is midway through his list of 150 at 150great-thingsabouttheunderground.com

planning CR

Senior Interior Designer

Planning Recruitment Ltd
Piccadilly Greetings Group CR

Graphic Designer

Piccadilly Greetings Group
Moss-Bros-CR-Staging-130x120

Digital Designer

Moss Bros
Moss-Bros-CR-Staging-130x120

Graphic Designer

Moss Bros