Play the Old Spice guy

The Old Spice man is back, and he’s taking one-man-band technology to the next level, by playing a drum kit using only the power of his muscles…

The Old Spice man is back, and he’s taking one-man-band technology to the next level, by playing a drum kit using only the power of his muscles…

Old Spice Muscle Music from Terry Crews on Vimeo.

After you’ve been mesmerised by Terry Crew’s ability to flex his muscles in precise rythmic order, you can take control of the drum kit using your keyboard, and create your own muscle-powered track.

The interactive experience was a collaborative production between Wieden + Kennedy, Old Spice, The Mill, director Tom Kuntz of MJZ, Mackenzie Cutler and Vimeo – with Vimeo helping to build a custom fully-embeddable interactive experience.

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