Progress Packaging’s Tour de France-inspired musettes

Progress Packaging has curated a selection of yellow musettes designed by creative studios, illustrators and cycling brands to celebrate the Tour de France’s departure from Yorkshire this July.

Progress Packaging has curated a selection of yellow musettes designed by creative studios, illustrators and cycling brands to celebrate the Tour de France’s departure from Yorkshire this July.

The musette is a small cycling bag that sits between the shoulders, allowing cyclists to carry essentials during races. Progress has released 14 two-sided designs, which have been screen printed on to dyed yellow cotton, to celebrate the Tour’s arrival in the county on July 5.

Contributors include Rapha, whose typographic design celebrates Yorkshire vernacular:

 

Irving & Co, which teamed up with John Broadley for this illustration celebrating Yorkshire-born cyclist Fred Crowther, known as The Whippet:

 

Supermundane (Rob Lowe), who took inspiration from cycling imagery:

 

I Love Dust, which created a Yorkshire rose out of chain links:

 

And cyclewear brand Milltag, which presented Vin de Coca – a cocaine-based energy drink ‘that would have been a likley sponsor 100 years ago.’

 

M/M Paris’ design presents two graphic stylised characters on a tandem:

 

Manual’s references Yorkshire’s peaks and rolling hills:

 

And Neil Stevens’ features a model kit composed of essential elements of the race:

 

Progress has also released a promotional video, which features a group of cyclists riding in the Yorkshire countryside:

 

Musettes cost £15 each plus p+p – for details, see progresspackaging.co.uk/feedmyride.

 

Assembly

Build


Design Project

Commission

Studio Makgill

Intercity

You may also like

569finalartwork_0_0.jpg - hClub 100: don't forget to nominate - 6576

hClub 100: don’t forget to nominate

There’s still time to nominate your picks for the most innovative and inspiring people working in the creative industries today for The Hospital Club’s annual hClub 100 list

tdfcrop_0.jpg - Ad of the Week: TfL, Attention! Le Tour De France - 6540

Ad of the Week: TfL, Attention! Le Tour De France

We’ve been beguiled by the clever digital posters that have been springing up of late, but this week a new campaign for Transport for London showed that print still has its place in the billboard arena too. Created by M&C Saatchi to promote the forthcoming arrival of the Tour de France in London, the campaign is our Ad of the Week.

bemoredogo2_1_0.jpg - The Trends issue: Advertising - 6611

The Trends issue: Advertising

Paul Domenet rails against the march of mood reel advertising, plus guilty pleasures, cover versions and other soundtrack trends from the ad world

hak2_2.jpg - Talent Spotters: Staffordshire University - Art & Design - 6549

Talent Spotters: Staffordshire University – Art & Design

Designer David Moody, from 39 design, checks out what’s on offer at the Staffordshire University art and design degree show, as part of our Talent Spotters series of guest reviews of graduate shows from around the country.

planning CR

Senior Interior Designer

Planning Recruitment Ltd
Piccadilly Greetings Group CR

Graphic Designer

Piccadilly Greetings Group
Moss-Bros-CR-Staging-130x120

Digital Designer

Moss Bros
Moss-Bros-CR-Staging-130x120

Graphic Designer

Moss Bros